AI Insights · Timothy · January 2025
Top Beauty Retail Apps Performance in Australia Q4 2024
Explore the performance trends of the top beauty retail apps in Australia during Q4 2024, featuring download and active user insights from Sensor Tower.
The fourth quarter of 2024 saw varied performance trends among the top beauty retail apps in Australia on a unified platform. Data from Sensor Tower provides insights into their weekly downloads and active user metrics.
MECCA - Beauty Shopping observed a notable increase in weekly downloads, starting at around 5.9K and peaking at 11.6K by the week of December 23. Active users showed a positive trend, growing from 129K to approximately 143K by the end of the quarter.
Sephora - Beauty Shopping experienced fluctuations in downloads, with a notable peak of 11.7K in late November. Active users also varied, reaching a high of 97K before closing the quarter at 77K.
Lush Fresh Handmade Cosmetics had a remarkable increase in downloads towards the end of the quarter, skyrocketing to 13K. Active users followed a similar pattern, peaking at 9.1K in December.
Adore Beauty | Shop Beauty Now maintained steady download numbers, with a peak of 2.4K in late November. Active users showed a slight increase, peaking at 41K in the same period.
Think Dirty – Shop Clean saw a consistent increase in downloads, reaching over 2K in early December. Active users mirrored this growth, peaking at over 4K.
These insights from Sensor Tower highlight the dynamic nature of user engagement and app performance in the beauty retail sector. For more detailed analysis, visit Sensor Tower's platform.
